Mildred Mae is a brand strategy practice that finds the unexpected connections that earn a brand its way in.
Human behavior, culture, evidence, instinct, and operational reality, read as one system. Starting from who people actually are, and ending at what the brand is willing to prove it stands for.
Lateral by nature. ◆ Human-first by principle. ◆ AI-amplified by design. ◆ Multi-disciplinary by training.
Built by a neurodivergent senior brand marketer with 17+ years of resonant, category-defining work behind her.
WHY I BUILT MILDRED MAE
ELISABETH BROMBERG
FOUNDER & CHIEF STRATEGIST
“ Everything I do starts with a stubborn curiosity about why we choose the things we choose, and how we find connection in a loud world.
I built Mildred Mae as a home for that curiosity — a practice where I don't settle for shallow demographics, but look for the deeper emotional truths underneath.
My neurodivergence makes me a lateral thinker by nature, processing the world in constellations rather than straight lines, which turns out to be a massive asset when you're trying to find the unexpected, hidden connections that others miss. To do that, I navigate the spaces where data, culture, and human behavior collide, leveraging modern technology and AI to clear the noise so I can focus on what actually matters.
Ultimately, clients trust me to translate complex, messy systems into highly intuitive creative strategies, finding the subtle triggers that turn transactional attention into loyalty that lasts. ”
Mildred Mae is named for my two grandmothers — Florence Mildred and Gloria Mae, who both crossed the world to belong somewhere. Read the full namesake story →
THE METHOD
How the work gets made
I treat brand, creative, and social as one discipline, not three handoffs. The work runs on art and science:
Intuition that earns its place by being right enough times, and data that earns its place by being honest about what it doesn't know.
Most strategy picks a side; I don't.
Intuition is the art.
There’s a reason they say to trust your gut.
Data and reasoning are constrained by logic and existing facts.
Creating has no single right answer waiting to be found — taste, intuition, and vision fill the gap where deduction runs out.
Brands must earn the right to matter.
The job is finding the angle that makes the brand meaningful to the audience it's built for — and translating it into strategy that ships.
Data is the science.
Good evidence starts with the right question.
Empathy and intuition are constrained by subjectivity and bias.
Logic validates instincts through data — evaluating before the build, and measuring performance to strengthen the narrative.
Cannes Silver Lion ◆ Gold CLIO ◆ 2× Webby Winner ◆ Shorty Award
17
Years in the industry
5,000+
AI working sessions
10+
Years of published thinking
VALUES
What I believe
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Curiosity is the engine.
Everything starts with a stubborn need to know why people choose what they choose. The M-shape (lateral, neurodivergent, multi-disciplinary, AI-amplified) is how that curiosity gets turned into work. Different minds make different work.
Pattern recognition over template recognition.
The job is the connection nobody else has spotted, not the framework everyone is already using.
Faster and deeper.
I point AI at the work to argue against it, not to churn out more of it. If the thinking gets shallower, the tool is being used wrong.
Show the work.
Publish before pitching. Clients hire me for what I've already said in public. Read the writing →
Receipts, not vibes.
Strategy gets judged on what it produces, not how it sounds in a room.
HOW I WORK WITH AI
AI speeds the work up and pressure-tests it before you see it. Nothing ships that hasn't been checked against source, and the tools are pointed at finding what's wrong with the thinking, not agreeing with it.
OFFERINGS
Ways to work with Mildred Mae
Fractional senior counsel embedded month over month, productized brand sprints, workshops to install the method in your team, or team architecture to design the brand and marketing org around the strategy.
Strategist on Retainer
Senior brand strategy counsel, embedded month over month.
For founder-CEOs, brand and marketing leaders, and agency CSOs who want a thinking partner, not a performer.
Brand Sprints
Productized: real output, no agency overhead.
For founders and operators who have the cultural intuition but need the language, the framework, and a strategy that does something downstream.
Workshops
Senior strategy, taught.
Installing lateral, AI-amplified thinking into the way teams actually work — in-house benches, agency strategy departments, founder cohorts.
Team Architecture
Brand and marketing org design, scoped.
Structural counsel for founders building, hiring, or restructuring the team that lives the brand.
WHAT PEOPLE SAY
“Elisabeth ensures audiences are understood truly and deeply — because that's what really makes things matter to people.”
ABE FLEISCHER · VP STRATEGY
“Brings a rigor to strategy that gives clients the confidence to think bigger and bolder.”
TASHA GIDEON · CHIEF OPERATING OFFICER
“Truly tapped into the culture. She knows what makes communities and audiences tick, and how to not just reach them, but to motivate them to action.”
BRAD BURKE · EXECUTIVE VICE PRESIDENT
“Hands-down the strongest strategy partner with whom I've worked. I also became just a better thinker from having worked with her.”
ADRIANA NOVA · SVP, CREATIVE DIRECTOR