Cetaphil Baby: Generations
The challenge: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand.
The problem behind the challenge: Between the formidable baby products aisle and strong opinions of other moms in her lives, choosing the right product for her new baby feels unnecessarily daunting.
The insight: The easiest - and best - decisions are those that are inspired by moms’ own rituals.
The vision: GET new moms WHO are overwhelmed by plethora choices when it comes to the right products for their babies TO select Cetaphil Baby BY leveraging Moms’ own skincare rituals and the halo of Cetaphil’s equity in gentle skin and dermatologist recommendations to show the link between skin health and her baby’s well-being.
The results:
5 million impressions.
32.85% VCR (43% higher than industry benchmark).